What Are Google Local Services Ads? A Guide to LSAs

How to Manage Your Google Review Takedown Requests: A Guide, Review, and Case Study
19 March 2021
New Local Search Grid Module Added to BrightLocal Academy
26 March 2021

In this guide to Google Local Services Ads, Google My Business Product Expert Tom Waddington explains what LSAs are, how they work, and everything else you need to know about the increasingly popular paid option.

What are Google Local Services Ads?

Google Local Services Ads are pay-per-lead ads that appear at the top of the search results, above organic results and traditional Google Ads.

In order to participate in Local Services Ads, a business must first pass a screening process that involves background checks, license checks, and insurance checks. The specific checks will vary depending on the business type and where they are located. 

Here’s how Local Services Ads might look in desktop search results:

Local Services Ads Desktop

Meanwhile, here’s an example I’ve sourced from a mobile search:

Local Services Ads Mobile Screenshot

The user is presented with three ads on desktop and two ads on mobile. At the bottom of the ad unit, the user can click or tap to view additional ads for businesses.

The number of ads in a market and within specific categories can vary quite a bit. You might see only a few or you might see dozens. It just depends on how many businesses are in the category in that market. The most ads I’ve seen after clicking through to view the entire list for a specific search is 100, so that may be the maximum.

This is what you’ll be presented with if you choose to expand the ad unit on desktop:

Expanded Local Services Ads

The post What Are Google Local Services Ads? A Guide to LSAs appeared first on BrightLocal.

Comments are closed.

FREE NO OBLIGATION SEO VIDEO REVIEW

AN SEO EXPERT WILL RECORD AN IN DEPTH SEO PRESENTATION BESPOKE TO YOU WITH SPECIFIC ADVICE ON WHAT’S BEST FOR YOUR BUSINESS

Step 1 of 2

50%
  • Let us know where to send your SEO report
× WhatsApp Us
//]]>