The State of Local Search 2021 – Webinar + Q&A Recap

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BrightLocal webinars are back, and we sure did kick off 2021 with a bang! 

In our first webinar of the year, BrightLocal CEO Myles Anderson was joined by three expert panelists to reflect on the ups and downs of 2020, and to talk tactics and trends for the year ahead.

Thanks to all those who joined us, and of course our fantastic panelists, Steady Demand’s Ben Fisher, Sterling Sky’s Joy Hawkins, and Local SEO Guide’s Andrew Shotland.

If you missed out on the live action, you can watch the full webinar recap recording below, plus take a look at some of the resources discussed.

The Agenda

The State of Local Search 2021 Agenda

Webinar Recording

Takeaways

If there’s one thing that 2020’s really shown us, as a digital marketing landscape for agencies, we’ve been able to adapt really well.

Ben Fisher, Steady Demand


Keep investing in marketing because right now it’s really what you need to do.

Ben Fisher, Steady Demand


If business is less busy than usual, I’d really focus on content… Make a list of the questions your customers ask you, and each one of those becomes a page on your website.

Joy Hawkins, Sterling Sky


SEO is always underinvested in…What we saw when Covid happened, is that people froze their ad budgets. And those that didn’t have an SEO program were suddenly caught flatfooted, whereas those who invested in it weren’t.

Andrew Shotland, Local SEO Guide


I think it’s going to be interesting what we see in 2021 as things rebound. Will we change this behavior that’s become ingrained in us for the past nine months?

Ben Fisher, Steady Demand


If you’re a local business and you’re not doing Google My Business, you may as well be giving all your business away to your competitors.

Ben Fisher, Steady Demand


Review spam is horrible. [Google], in my opinion, has made no progress there. It is a real problem. I wish the media and laws would do more to protect consumers.

Joy Hawkins, Sterling Sky


Resources

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