We get it, you get it, we get that you get it — online reviews are important to local businesses. That drum has been well and truly beaten into submission. The question now is: “How do you actually get them?”
Unless you’re zen-like in your approach to reach the fabled ‘Inbox Zero’, you’re probably drowning in just as many emails as the rest of us. Your customers face the same daily deluge, too, so it makes sense that in order to get their feedback over email, you need to be sending a whole bunch of emails in the first place.
But the problem for many businesses is that they just don’t have the foot traffic or regular custom to play the numbers game when it comes to getting reviews via email.
And that’s not their fault! A service-area business making a handful of customers very happy every day has just as much right to great reviews as a restaurant serving hundreds, right? Well, maybe email’s not always the right route to reviews…
Email and SMS are no longer new forms of communication. They’ve been around so long now that we understand that one is for work, bills, admin, (AKA the boring stuff) and one is for friends, family, and fun. No prize for guessing which one’s which!
So it’s a no-brainer that the immediacy and informality of a text trumps email in terms of engagement every time. The stats back this up, too:
Whether you’re struggling to get reviews through email or you just want to inject some more power into your review generation strategy, SMS is the way to go.
While we’ve been making tons of improvements to Reputation Manager over the last year or so, this one is a biggie: SMS Mode really will take your online reviews to the next level. It’s been in Beta for a little while, but we’re excited to be fully opening up this functionality to BrightLocal customers in the UK, USA, and Canada from today.
We’re so confident you’ll be swimming in reviews that we’re giving you the opportunity to use SMS mode to send messages in these regions completely free (but more on that a little later).
Watch this short video to learn how to launch an SMS Mode campaign.
Email inboxes can be cluttered and unloved, so it’s no surprise that text messages get opened a massive five times more than emails, and responded to at a rate of 45%.
You don’t need to do much math to work out what that could do for your reviews growth.
You put a lot of time and energy into the face-to-face customer interactions that set you apart from your rivals. Add the personal touch with a friendly follow-up text requesting a review.
With SMS Mode’s customizable text template, you can retain your personality and remind customers why they loved your work!
Don’t have time to wait for multiple customers’ details before you send review requests? – strike while the iron’s hot!
With SMS Mode’s ‘Single Send’ function, you can start the review generation process right after you’ve put a smile on a customer’s face. In just a few clicks, you can have them sharing their experience with the world while it’s fresh in their mind.
If you only deal with a handful of customers a day, you can’t risk botching the opportunity to get their valuable feedback.
Plumbers, lawyers, doctors: rejoice! With the high open and response rates of SMS review requests, your chances are better than ever.
SMS didn’t land at quite the right time for your customer? No problem!
Just switch on automatic follow-up text messages and we’ll send one more message to give them the nudge they need to share their stars.
SMS Mode works in much the same way as Email Mode in Get Reviews, but with a few setup differences.
Yes, you can! SMS Mode is available to your clients via Reputation Manager’s Client Access functionality.
This means they can upload their own contacts to a white-labeled version of Reputation Manager and send their own SMSes. Giving your clients this ease of access means they can send SMSes right after customer transactions to ensure that personal touch and immediacy.
Why, yes I did, person-in-crowd-who-is-definitely-not-a-stooge!
For a limited time, BrightLocal customers in the USA, UK and Canada will be able to send up to 50 messages completely free. We’ve already added free SMS Mode credits to these accounts to cover the messages, so there’s nothing to stop you getting started today.
These credits will expire on Thursday, April 30th, so use them while they’re hot!
Based outside the USA, UK and Canada, but have a customer base there? Get in touch and we’ll get these free SMS Mode credits added to your account.
We’ve written a bunch of new FAQs to cover this exciting new feature. If you’re new to generating reviews through BrightLocal, though, the ‘Get Reviews’ area of our Help Center has everything you need to get started.
If you have any questions of your own, feel free to get in touch with us or leave a comment below. We’ll be sharing more articles about SMS marketing over the coming month so look out for our top tips for best results!
The post NEW: Sidestep Noisy Inboxes and Grow Reviews Faster with SMS Mode appeared first on BrightLocal.